Curated by Editorial · Apr 16, 2026
Cheongdam-dong is Apgujeong's slightly-more-serious neighbor. The salons are higher-end, the cafés have less seating because they don't want random people sitting through a single Americano for three hours, and the outfits trend slightly more serious too. Less silk, more cashmere. Less shine, more drape. I get my hair done at a place near Cheongdam Station maybe twice a year — it's a splurge, my friend Hana introduced me to the stylist, and I always end up sitting in the chair for four hours. The outfit I default to for these days is entirely beige and cream, head to toe, because (a) anything dyed dark would risk transferring color to wet hair and (b) an all-tonal outfit gives the hair the visual stage, which is what you've paid for. The trick to all-beige is varying the depth of the tone. Cream sweater + warmer beige pant + honey-toned bag = looks intentional. Three identical beiges = looks like a uniform.
3 pieces
By Editorial
Violett-Handbags
Monogram Canvas Slouchy Hobo ToteSlouchy hobo shape in brown monogram canvas with a single braided leather top handle, gold grommets, and a little coin charm swinging off the side. It reads as a clear nod to the Artsy silhouette, so if a client wants that look without the four-figure price, this is the lane. Best for days you're hauling a laptop plus lunch and still want the bag to look intentional with a blazer.
Sweetkiki
Tiny Open Huggie Hoop EarringsTiny open huggies sit close to the lobe with a smooth, rounded wire that catches light without throwing it around the room. Good candidate for the second hole in an ear stack, or as the only thing you wear with a white tee and jeans when a stud feels too quiet. Hypoallergenic posts mean you can leave them in through showers and gym sessions without thinking about it.
Generic
Pebbled Leather Bucket ToteThe shape is doing a quiet impression of The Row's N/S Park tote, with that soft pebbled calfskin slumping just enough to look lived-in rather than stiff. Single shoulder strap, a little drawstring detail at the front, and an inner pouch so your keys aren't lost in the void. Reach for it on the days you want one bag to carry a laptop, a paperback, and your lunch without looking like a commuter.